Using Pinterest to Drive Local Clients to Your Salon

Pinterest is often thought of as a platform for home décor inspiration, recipes, and fashion trends. But what many salons may not realize is that Pinterest is also a powerful tool for driving local clients straight to your door. With its visual focus and highly engaged user base, Pinterest offers a unique opportunity to showcase your salon’s services, share your expertise, and connect with potential clients in your local area.

In this blog, we’ll explore how you can use Pinterest effectively to attract more local clients to your salon and stand out in your market.

1. Create a Business Profile

Set Up Your Pinterest Profile for Success

The first step in using Pinterest to drive local clients is setting up a professional business account. A business profile on Pinterest gives you access to valuable analytics, ads, and additional features that can help elevate your content. It also makes your salon appear more credible and trustworthy to users.

Your profile should reflect your salon’s brand, so make sure to upload your logo, write a compelling bio, and include links to your website or booking page. A well-branded Pinterest profile is essential for attracting local clients who are looking for a salon that feels approachable and professional.

2. Optimize Your Boards for Local Search

Use Local Keywords in Your Boards and Pins

When creating boards on Pinterest, use local keywords to ensure that your content is discoverable by users in your area. For example, if you're located in a city like New York, consider creating boards like “Best Salons in New York,” “New York Hair Care Tips,” or “Luxury Spas in New York.” This not only helps with searchability but also positions your salon as a local expert.

Include specific city names, neighborhoods, and regional phrases in your pin descriptions to help people who are browsing in your area find your content.

3. Pin Your Services, Portfolio, and Client Results

Showcase Your Salon's Work

Pinterest is a visual platform, so it’s important to showcase the best aspects of your salon. Pin high-quality photos of your work, including before-and-after transformations, hair styling, makeup looks, and other services you offer. This allows potential clients to see your expertise and style.

In addition to services, post images of your salon’s atmosphere. Local clients want to know what to expect when they walk through your doors, so sharing visuals of your space helps build trust and excitement.

4. Promote Special Offers and Local Events

Create Pins for Promotions

Pinterest is great for driving traffic to your salon’s website, especially if you’re running a special promotion or hosting an event. Create pins for exclusive offers like “20% off your first visit” or “Free consultation for local clients.” Make sure to include the details, terms, and a clear call to action in the pin description, such as “Book now” or “Visit our website.”

When running local events, like a grand opening or seasonal promotion, create visually engaging pins that highlight the event details and location. Targeting your local audience with these types of pins can help you generate buzz and drive foot traffic to your salon.

5. Use Pinterest’s Local Ads Feature

Invest in Pinterest Ads to Reach Local Clients

While organic growth on Pinterest is important, using Pinterest Ads is a great way to reach a targeted, local audience. Pinterest offers various ad formats, including promoted pins, which appear in the feeds of people who are likely to be interested in your salon based on their interests and search behaviors.

To target local clients, use location-based targeting. This allows you to focus on people within a certain radius of your salon. By investing in local ads, you can put your salon in front of more people who are likely to convert into real-life clients.

6. Collaborate with Local Influencers and Businesses

Create Group Boards and Collaborations

Pinterest is a community-driven platform, and collaborating with local influencers or businesses can help expand your reach. Look for influencers in your area who align with your salon’s brand and values, and consider collaborating on shared boards or content.

For example, you could create a group board with local fashion bloggers, wellness influencers, or even other businesses in the beauty industry. Sharing content on these boards can help introduce your salon to a broader local audience.

7. Leverage Pinterest for Content Inspiration

Pin Content That Educates and Inspires

Beyond showcasing your salon’s services, Pinterest is a great place to position yourself as an expert in your field. Pin educational content like hair care tips, styling tutorials, and seasonal beauty trends. Local clients will appreciate valuable insights, and it will help build your reputation as the go-to expert in the area.

By offering helpful, shareable content, you’ll attract users who are more likely to follow you, engage with your pins, and book your services.

Conclusion:

Pinterest offers salons a fantastic opportunity to connect with local clients by leveraging the platform's visual power and search capabilities. By optimizing your profile, using local keywords, showcasing your services, and promoting local events or offers, you can drive more clients to your salon. If you’re looking for a more personalized approach to managing your salon's social media, a quick discovery call can help you understand how a tailored strategy can make Pinterest and other platforms work in your favor.