How to Use Client Testimonials to Boost Your Salon’s Social Media Presence

Client testimonials are one of the most powerful tools in your marketing arsenal. They help build trust, showcase your skills, and create a personal connection with potential clients. When shared correctly, testimonials can significantly elevate your salon's social media presence, attracting new clients and reinforcing your reputation.

But how do you make the most of these reviews on social media? Here are some tips to turn your client feedback into a compelling asset that boosts your salon’s visibility and engagement.

1. Showcase Authentic Reviews with Visuals

A testimonial is more than just words—it's a story waiting to be told. Combine your client testimonials with high-quality visuals, such as before-and-after photos, video clips, or a snapshot of the client’s experience at your salon. The visual aspect not only grabs attention but also makes the testimonial feel more authentic and relatable.

Pro Tip: Pairing a glowing review with a photo or video from the client’s appointment makes the testimonial feel more genuine and personal. Plus, it allows you to showcase your salon’s work in action.

2. Leverage Stories for Immediate Impact

Instagram and Facebook Stories are a great way to share client testimonials in real-time. Stories offer a sense of urgency, which makes followers feel more inclined to engage with them right away. You can add testimonials to your stories and even use stickers or polls to encourage interaction.

Tip: Create a highlight dedicated to client testimonials so new visitors to your profile can easily browse through your reviews at any time.

3. Create Testimonial Graphics

For a more polished look, transform your client testimonials into beautifully designed graphics. You can use tools like Canva to create eye-catching images that highlight the review alongside your salon’s logo, a photo, or even some of your salon’s branding elements. These polished graphics are highly shareable and can make a strong impact when posted on your main feed.

Pro Tip: Keep your testimonial designs consistent with your salon’s branding—colors, fonts, and overall aesthetic. This ensures your content looks cohesive and professional.

4. Use Video Testimonials for Added Credibility

There’s no better way to convey authenticity than through video. Video testimonials offer a personal touch that written reviews can’t quite capture. Ask your clients if they’d be willing to share a quick video about their experience at your salon. This not only builds trust but also gives potential clients a real-life look at what they can expect when they book an appointment.

Tip: Keep video testimonials short and focused, ideally 15-30 seconds. Make sure to have the client explain their experience with specific services, like a haircut, color treatment, or a facial.

5. Pin Testimonials for Ongoing Visibility

Many social media platforms allow you to “pin” posts to the top of your profile. Pinning client testimonials to the top of your Instagram or Facebook page ensures they get maximum visibility. This is especially useful for new followers or prospective clients who are trying to get a sense of your services and reputation.

Tip: Pin the most recent and positive testimonials so your salon’s best reviews are always front and center for anyone who visits your profile.

6. Use Testimonials to Promote Special Offers

You can combine client testimonials with special offers to create compelling calls to action. For example, if a client praises a particular service, you could promote a limited-time discount or package deal for that service alongside the testimonial. This creates a sense of urgency and encourages new clients to act fast.

Pro Tip: Link testimonials to promotions like "book now" buttons or scheduling links to make it as easy as possible for clients to book their next appointment.

7. Integrate Testimonials into Your Content Strategy

Incorporating testimonials into your content strategy ensures that you’re regularly showcasing your clients’ experiences. Rather than posting testimonials randomly, weave them into your overall social media calendar. For example, share a review every week or dedicate a day (like “Testimonial Tuesday”) to highlight positive feedback from your clients.

Tip: By incorporating testimonials into your social media routine, your followers will begin to expect them, and you'll consistently reinforce the trust factor.

Elevate Your Social Media Strategy with Testimonials

At Brand Identity Builder, we specialize in helping salons like yours maximize the power of social proof and client testimonials. We can help you craft a strategy that seamlessly integrates testimonials into your social media presence, giving your salon the credibility it deserves.

Want to learn how testimonials can work harder for your salon? Book a 30-minute discovery call with us, and let’s explore how we can amplify your social media presence with the power of client feedback.

​