DIY Social Media Calendar for Salons: 30 Days of Content Ideas

A well-planned social media calendar is the secret weapon for keeping your salon’s online presence organized, consistent, and engaging. But creating a calendar can feel overwhelming, especially when you’re trying to balance promotions with engaging content. In this blog, we’ve broken it down into a simple DIY 30-day content calendar to help you stay on track, attract new clients, and boost your salon’s visibility on social media.

Why a Social Media Calendar Matters

Before we dive into the content ideas, let’s quickly discuss why a social media calendar is important. A calendar ensures that you:

• Stay Consistent: Regular posting keeps your brand top-of-mind.
• Enhance Engagement: By posting diverse content, you keep followers interested and engaged.
• Save Time: Planning ahead lets you batch create content, so you’re not scrambling last minute.
• Maintain Focus: A calendar keeps you focused on your goals, whether that’s increasing bookings, growing followers, or showcasing your services.

Your 30-Day Salon Social Media Calendar:

We’ve broken the content into manageable daily ideas to keep your feed fresh and engaging.

Day 1: Welcome Post

• Content Idea: Introduce your salon with a warm, inviting post. Share your mission, the services you offer, and what sets you apart.
• Action Tip: Include a special introductory offer for new clients.

Day 2: Client Transformation

• Content Idea: Show before-and-after images of a client’s hair makeover or skin treatment.
• Action Tip: Ask the client for a quick testimonial to include in the post.

Day 3: Behind-the-Scenes (BTS)

• Content Idea: Share a sneak peek of your salon’s daily operations, including your team preparing for a busy day.
• Action Tip: Show off the products and tools you use to give clients the best experience.

Day 4: Client Testimonial

• Content Idea: Share a written or video testimonial from a satisfied client.
• Action Tip: Tag the client (with their permission) and encourage others to book.

Day 5: Salon Tip

• Content Idea: Post a helpful beauty tip (e.g., “How to maintain your hair color between visits”).
• Action Tip: Offer a limited-time discount for services related to the tip shared.

Day 6: New Service Alert

• Content Idea: Announce a new service or treatment with a brief description and images.
• Action Tip: Add a “Book Now” button for easy conversions.

Day 7: Salon Team Spotlight

• Content Idea: Feature one of your team members, their background, and why they’re passionate about beauty.
• Action Tip: Include a fun fact or a personal touch to connect with your audience.

Day 8: Fun Poll or Quiz

• Content Idea: Create an interactive poll or quiz using Instagram Stories or Facebook.
• Action Tip: Engage with your audience and encourage them to share their results.

Day 9: Hair or Beauty Tutorial

• Content Idea: Share a quick, actionable tutorial (e.g., how to style curly hair or create a bold makeup look).
• Action Tip: Encourage followers to try the tutorial and tag your salon.

Day 10: Flash Sale

• Content Idea: Run a flash sale for a specific service, such as a discounted haircut or facial.
• Action Tip: Create urgency by limiting the time or spots available.

Day 11: Inspirational Quote

• Content Idea: Share a beauty-related or motivational quote that resonates with your brand’s values.
• Action Tip: Include a beautiful image of your salon or a satisfied client.

Day 12: Fun Fact About Your Salon

• Content Idea: Share an interesting or surprising fact about your salon (e.g., “Did you know we use organic products for all our facials?”).
• Action Tip: Keep it light and engaging to create a connection with your audience.

Day 13: Client Feature

• Content Idea: Showcase a loyal client’s transformation or ongoing visits to your salon.
• Action Tip: Tag the client (with permission) and thank them for their continued support.

Day 14: Seasonal Trend Post

• Content Idea: Highlight a current beauty trend, such as spring/summer hairstyle ideas.
• Action Tip: Encourage clients to book appointments to try out the trend for themselves.

Day 15: Testimonial Tuesday

• Content Idea: Post another positive client review or video testimonial.
• Action Tip: Encourage followers to leave reviews on Google or Yelp for a chance to win a prize.

Day 16: Throwback Thursday

• Content Idea: Share a throwback to the early days of your salon or an old favorite hairstyle.
• Action Tip: Ask followers to comment with their favorite salon memories.

Day 17: Product Feature

• Content Idea: Showcase a beauty product your salon sells or uses.
• Action Tip: Offer a discount on the product for a limited time.

Day 18: Free Consultation Promo

• Content Idea: Offer a free consultation for a specific service (e.g., bridal hair, hair color, skin care).
• Action Tip: Encourage followers to book an appointment through a simple booking link.

Day 19: Styling Tip Video

• Content Idea: Share a video of your stylist giving a quick styling tip (e.g., how to achieve voluminous hair at home).
• Action Tip: Include a call-to-action to book a styling session.

Day 20: Salon Offer Reminder

• Content Idea: Remind your followers about any ongoing promotions or discounts.
• Action Tip: Create urgency by noting the expiration date or limited spots.

Day 21: Instagram Reel – Service Demo

• Content Idea: Create a fun, engaging Reel showing off your salon’s top service (e.g., a hair blowout or manicure).
• Action Tip: Keep it short, visually appealing, and include the “Book Now” option.

Day 22: Beauty Myth Busting

• Content Idea: Debunk a common beauty myth or misconception (e.g., “Shampooing every day is bad for your hair”).
• Action Tip: Engage with your audience by asking them to share their beauty myths.

Day 23: Client Poll or Question

• Content Idea: Ask your followers a beauty-related question or poll, such as “What’s your go-to hairstyle for summer?”
• Action Tip: Use the responses to tailor future content.

Day 24: Before and After Transformation

• Content Idea: Post another before-and-after transformation of a client’s hair or skin.
• Action Tip: Include a personal story or testimonial from the client.

Day 25: Special Holiday Promo

• Content Idea: If there's a holiday coming up, promote a special deal or service package related to that event (e.g., Valentine’s Day makeover).
• Action Tip: Offer a special discount for clients booking during the holiday period.

Day 26: Ask for Client Feedback

• Content Idea: Encourage clients to leave feedback about their recent salon experience.
• Action Tip: Give them an easy way to leave reviews online.

Day 27: Hair/Beauty Tip Carousel

• Content Idea: Create a carousel post with several beauty tips or common mistakes to avoid.
• Action Tip: Encourage followers to swipe through for valuable insights.

Day 28: Client Thank You Post

• Content Idea: Share a post simply thanking your clients for their support.
• Action Tip: Express gratitude and include a call-to-action to book their next appointment.

Day 29: Fun Salon Poll

• Content Idea: Run a light-hearted poll about beauty preferences (e.g., “Do you prefer curly or straight hair?”).
• Action Tip: Use Instagram Stories or Facebook to interact.

Day 30: Upcoming Sneak Peek

• Content Idea: Give your followers a sneak peek of an exciting upcoming service, event, or promotion.
• Action Tip: Build anticipation by including a “stay tuned” message.

Conclusion:

With this 30-day DIY social media calendar, you can keep your content fresh, relevant, and engaging for your salon followers. Consistency and variety in your posts will help grow your salon’s social media presence, attract more clients, and showcase the uniqueness of your brand. By planning ahead and focusing on content that highlights your salon’s personality and expertise, you’ll not only save time but also elevate your digital marketing strategy.